Hot Shot’s Secret lands on USA Today’s 2026 Most Trusted Brands list

By AI, Created 6:30 PM UTC, May 20, 2026, /AGP/ – Hot Shot’s Secret was named to USA Today’s 2026 Most Trusted Brands list, earning four out of five stars in the Automotive Aftermarket & Specialty Lubricants category. The recognition matters because the list is based on consumer trust, and Hot Shot’s Secret was the only lubricant company included this year.

Why it matters: - Hot Shot’s Secret’s placement on a consumer trust ranking gives the brand third-party validation in a category where confidence and repeat buying matter. - The company was the only lubricant brand on this year’s list, which sets it apart in the automotive aftermarket.

What happened: - USA Today and Plant-A Insights Group named Hot Shot’s Secret to the 2026 Most Trusted Brands list. - The ranking covered the Automotive Aftermarket & Specialty Lubricants category. - Hot Shot’s Secret received four out of five stars. - The recognition was announced May 21, 2026, in Mt. Gilead, Ohio.

The details: - Researchers started with more than 20,000 brands across categories including household and general retail, restaurants and catering, food and beverages, electronics and others. - More than 23,000 U.S. consumers took part in an online survey conducted late last year with marketing intelligence firm MediaRada. - The list highlights brands consumers identify as ones they feel confident doing business with. - Hot Shot’s Secret makes high-performance fuels, oils and additives. - Brett Tennar, president of LSI, said the recognition reflects the company’s focus on trust, science-backed claims, product quality and a money-back guarantee. - Hot Shot’s Secret directs customers to its website and social channels for product and company updates, including the company’s announcement and social accounts on Instagram, Facebook, YouTube and X.

Between the lines: - A trust ranking can influence purchase decisions in a category where product performance is often hard for consumers to verify before buying. - Being the only lubricant company on the list gives Hot Shot’s Secret a marketing edge beyond the award itself.

What’s next: - Hot Shot’s Secret is positioning the recognition as support for its broader brand message around quality, value and customer confidence. - The company will likely use the ranking in future marketing and customer outreach.

The bottom line: - Hot Shot’s Secret now has a national consumer-trust credential to use in a crowded aftermarket lubricant market.